Following a competitive pitch process, Tendo Consulting have been appointed by the Publishers Association to run the ‘Axe the Reading Tax’ campaign to abolish VAT on e-publications.

The appointment will see Tendo take over the campaign which was founded last year and will see the agency working closely with the Publishers Association team and leading publishers and authors.

Tendo Founding Director Will de Peyer said, “We are delighted to have been appointed to lead the Axe the Reading Tax campaign and we look forward to working with the Publishers Association and their members to abolish VAT on e-publications.”